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The internationalization process of the construction machinery industry
In 2025, the internationalization process of China's construction machinery industry will accelerate, mainly reflected in the following aspects:
First, remarkable achievements have been made in internationalization
The scale of exports continues to expand
From January to April 2025, the export value of construction machinery reached 18.07 billion US dollars, increasing by 9.01% year-on-year, accounting for 95.4% of the total import and export value.
The proportion of international revenue of leading enterprises has increased: XCMG Group has achieved a revenue of over 100 billion yuan for five consecutive years, with the proportion of international revenue exceeding 46%. Sany Heavy Industry's overseas revenue will account for 60.77% in 2024.
Youdaoplaceholder0 global market share increases
The market share of Chinese brands in emerging markets such as Southeast Asia, Africa and South America has been rising rapidly. For instance, Liugong set up a component remanufacturing center in Indonesia in 2025, and the shipment volume of large excavators increased by 500% year-on-year.
Enhanced global competitiveness: XCMG products are available in over 190 countries, and Sany's overseas channels have expanded to more than 400 subsidiaries and agents.
Ii. Deepening of global layout
Youdaoplaceholder0 industrial chain localization layout
Youdaoplaceholder0 Localization of r&d : XCMG has established R&D centers in Germany, the United States, Australia and Brazil, and launched hybrid cranes (such as XCA60_EV) suitable for the European and American markets 17; Zoomlion has improved 197 products in response to overseas demands.
Youdaoplaceholder0 Manufacturing and service system : Sany has 20 manufacturing bases and 13 regional parts centers globally. Zoomlion has set up direct sales outlets in Europe and America to improve its localized service network.
Youdaoplaceholder0 Strategic cooperation and exhibition promotion
The XCMG International Customer Festival attracted merchants from over 80 countries, and the intended orders for 2025 exceeded 5 billion yuan. BICES 2025 will set up a European sub-venue to link up with international exhibitions.
The Southeast Asia sub-exhibition of the Changsha International Construction Machinery Exhibition has facilitated in-depth cooperation between Chinese enterprises and infrastructure contractors from Malaysia, Thailand and other countries.
Iii. Market Expansion and Key Breakthroughs
Youdaoplaceholder0 The penetration of the high-end market is accelerating
New energy equipment becomes a breakthrough point: XCMG's electric excavators and hybrid loaders have landed in Europe, setting the largest order for complete sets of road machinery. Zoomlion's hydrogen energy equipment has been shortlisted for the BMW Innovation Award.
The Belt and Road Initiative has achieved remarkable results: By 2025, the export of mechanical and electrical equipment to countries along the routes will increase by 14.14% year-on-year, and construction machinery will contribute to agriculture in Central Asia and infrastructure projects in Africa.
Youdaoplaceholder0 regional collaboration deepens
Asia and Europe are the core markets: Asia accounts for 40% of the export volume, and Europe accounts for 25%. The unit price in the North American market is the highest (165,000 US dollars per unit), and Chinese brands are gradually penetrating.
Strong growth in emerging markets: Sales in the African market increased by 70% year-on-year (Sunward Intelligent), and demand in South America and Central Asia soared.
️ IV. Challenges and prospects
Youdaoplaceholder0 Challenges Countermeasures and trends
Youdaoplaceholder0 trade friction risks Strengthen regional cooperation (such as RCEP), optimize supply chain layout
Youdaoplaceholder0 The cost of localized operation is high promote the localization of talents (the localization rate of Sany 's overseas personnel is nearly 60%)
Youdaoplaceholder0 international brand competition intensifies strengthening technological differentiation (breaking through with electric and intelligent products)
Youdaoplaceholder0 Outlook : It is estimated that the global construction machinery market size will reach 296.1 billion US dollars by 2030. Chinese brands, relying on their advantages in electrification technology (such as XCMG's international revenue target of 60% by 2030) and the deepening of the "industry going global" model, are expected to take a dominant position in the global value chain
v
The internationalization process of the construction machinery industry
In 2025, the internationalization process of China's construction machinery industry will accelerate, mainly reflected in the following aspects:
First, remarkable achievements have been made in internationalization
The scale of exports continues to expand
From January to April 2025, the export value of construction machinery reached 18.07 billion US dollars, increasing by 9.01% year-on-year, accounting for 95.4% of the total import and export value.
The proportion of international revenue of leading enterprises has increased: XCMG Group has achieved a revenue of over 100 billion yuan for five consecutive years, with the proportion of international revenue exceeding 46%. Sany Heavy Industry's overseas revenue will account for 60.77% in 2024.
Youdaoplaceholder0 global market share increases
The market share of Chinese brands in emerging markets such as Southeast Asia, Africa and South America has been rising rapidly. For instance, Liugong set up a component remanufacturing center in Indonesia in 2025, and the shipment volume of large excavators increased by 500% year-on-year.
Enhanced global competitiveness: XCMG products are available in over 190 countries, and Sany's overseas channels have expanded to more than 400 subsidiaries and agents.
Ii. Deepening of global layout
Youdaoplaceholder0 industrial chain localization layout
Youdaoplaceholder0 Localization of r&d : XCMG has established R&D centers in Germany, the United States, Australia and Brazil, and launched hybrid cranes (such as XCA60_EV) suitable for the European and American markets 17; Zoomlion has improved 197 products in response to overseas demands.
Youdaoplaceholder0 Manufacturing and service system : Sany has 20 manufacturing bases and 13 regional parts centers globally. Zoomlion has set up direct sales outlets in Europe and America to improve its localized service network.
Youdaoplaceholder0 Strategic cooperation and exhibition promotion
The XCMG International Customer Festival attracted merchants from over 80 countries, and the intended orders for 2025 exceeded 5 billion yuan. BICES 2025 will set up a European sub-venue to link up with international exhibitions.
The Southeast Asia sub-exhibition of the Changsha International Construction Machinery Exhibition has facilitated in-depth cooperation between Chinese enterprises and infrastructure contractors from Malaysia, Thailand and other countries.
Iii. Market Expansion and Key Breakthroughs
Youdaoplaceholder0 The penetration of the high-end market is accelerating
New energy equipment becomes a breakthrough point: XCMG's electric excavators and hybrid loaders have landed in Europe, setting the largest order for complete sets of road machinery. Zoomlion's hydrogen energy equipment has been shortlisted for the BMW Innovation Award.
The Belt and Road Initiative has achieved remarkable results: By 2025, the export of mechanical and electrical equipment to countries along the routes will increase by 14.14% year-on-year, and construction machinery will contribute to agriculture in Central Asia and infrastructure projects in Africa.
Youdaoplaceholder0 regional collaboration deepens
Asia and Europe are the core markets: Asia accounts for 40% of the export volume, and Europe accounts for 25%. The unit price in the North American market is the highest (165,000 US dollars per unit), and Chinese brands are gradually penetrating.
Strong growth in emerging markets: Sales in the African market increased by 70% year-on-year (Sunward Intelligent), and demand in South America and Central Asia soared.
️ IV. Challenges and prospects
Youdaoplaceholder0 Challenges Countermeasures and trends
Youdaoplaceholder0 trade friction risks Strengthen regional cooperation (such as RCEP), optimize supply chain layout
Youdaoplaceholder0 The cost of localized operation is high promote the localization of talents (the localization rate of Sany 's overseas personnel is nearly 60%)
Youdaoplaceholder0 international brand competition intensifies strengthening technological differentiation (breaking through with electric and intelligent products)
Youdaoplaceholder0 Outlook : It is estimated that the global construction machinery market size will reach 296.1 billion US dollars by 2030. Chinese brands, relying on their advantages in electrification technology (such as XCMG's international revenue target of 60% by 2030) and the deepening of the "industry going global" model, are expected to take a dominant position in the global value chain
